Pet premium food brand offering limited ingredient freeze-dried formulas and Platefulls
SAN DIEGO, CA (March 17, 2022) – Natural Balance Pet Foods, Inc. (Natural Balance®), the national pet specialty premium pet food brand, has launched two new innovative dog food products – Limited Ingredient Freeze-Dried Raw and Platefulls. Led by a veteran pet industry leadership team, Natural Balance® continues to expand its assortment in limited ingredient wet and dry pet food selections and treats. The new recipes provide tear-and-serve options that are convenient and easy for pet parents, as well as add more variety to everyday feeding.
“We’re excited about the innovation taking place across our entire portfolio,” said John Sturm, Chief Revenue Officer for Natural Balance®. “As pioneers in the Limited Ingredient category, we expect our brand to drive growth for the pet specialty channel – these two products are just the beginning.”
Limited Ingredient Freeze-Dried Raw
Natural Balance’s Freeze-Dried Raw provides the ability for pet parents to add flavorful, raw nutrition to any dog’s meal. The mouth-watering morsels are carefully crafted and minimally processed for optimal nutrition and provides a complete balanced meal, treat or topper. They are made with a single animal protein source, with a balanced blend of omega-3 and omega-6 fatty acids to support a healthy skin and coat.
Choose from two different recipes, offered in 6 oz. and 13 oz. packages:
- Natural Balance® Limited Ingredient Freeze-Dried Beef & Rice Recipe
- Natural Balance® Limited Ingredient Freeze-Dried Chicken & Sweet Potato Recipe
“When we acquired Natural Balance®, we wanted to immediately leverage the collective experience of our team of pet specialists. Speed-to-market on new innovation was at the top of our list,” added Sturm. “Our Limited Ingredient Freeze-Dried Raw line of products allows pet parents to offer their dogs this fast-growing category as a complete balanced meal, treat or topper. The products are also formulated to complement our limited ingredient dry and wet foods.”
Platefulls
With so many direct-to-consumer foods coming into the market, it is clear many consumers are searching for wholesome alternatives to feeding their dogs. The company’s new Platefulls home-style meals are a made-easy option. They are perfect for pet owners looking to offer their dogs all the benefits of fresh food in an easy, ready-to-serve pouch. These complete and balanced meals with chicken, duck, or beef as the number one ingredient, are all cooked in bone broth for enhanced flavor and nutrition.
Available in 9 oz. pouches, the following three different formulas can also be served as a topper to a dog’s favorite kibble:
- Savory Duck & Pumpkin Recipe
- Harvest Chicken & Rice Recipe
- Tender Beef & Potato Recipe
“Our all-new Platefulls brings a delectable quality food in a shelf-stable form to pet parents and pet store owners,” said Sturm.
Leaders from Natural Balance® will be available March 23 – 25 at Global Pet Expo in Orlando to showcase new product innovations, discuss the brand transformation and unveil the new packaging and designs.
Founded in 1989, Natural Balance® – through top-notch customer care and their Feed with Confidence™ program – guarantees that every expertly crafted and extensively tested pet formula is nutritious, tasty and safe. To deliver on that commitment, the company has a dedicated team of Registered Veterinary Technicians and pet experts on the customer care team to ensure all pet lovers can find the best formula for their pets. They are available Monday through Friday, 8:00 a.m. – 5:00 p.m. (CST) at (800) 829-4493, or (live) via online chat at naturalbalanceinc.com.
